25 years of understanding people — and what makes them say yes.
My career has taken me across industries, countries, and very different sides of the customer journey — from sales and customer experience to communication, marketing, training, operations, and project management.
What connects all of it is how I work: I start by understanding people.
I listen, ask questions, look for patterns, and connect what customers actually need with what the business is trying to achieve. That perspective helps me turn complex products, services, and ideas into clear customer value — and identify opportunities that might otherwise be missed.
Today, I bring together 25+ years of B2B and B2C experience, international exposure, customer insight, commercial thinking, and strategic marketing to build solutions that support both the customer experience and the business behind it.
I’m particularly interested in work where I can take ownership, connect the dots across functions, and turn insight into something useful — whether that means a marketing strategy, an event, a customer journey, a communication approach, or an entirely new idea.
This portfolio is a collection of exactly that: how I think, what I build, and how I turn ideas into action.
